FemTech: Consumer technology to support women’s health
How can consumer technology support women's health? What is the evidence base for existing FemTech products, and how can new products be developed safely and equitably?
When asked to interpret information and draw conclusions, people are prone to a number of well understood, unintentional errors in reasoning called cognitive biases. This POSTnote examines how cognitive biases affect reasoning and decision-making, and outlines strategies to minimise their influence in court.
Unintentional Bias in Court (348KB PDF)

Information that bypasses awareness can still influence decision making. While information is processed in this way to maximise limited cognitive capacities, one consequence is that people are not always aware of all of the factors that guide their decisions. Decision making is therefore susceptible to the influence of irrelevant factors and preconceptions, which can lead to suboptimal reasoning. The unintentional reasoning errors that people systematically make are collectively known as ‘cognitive biases’. Psychologists have identified a large number of cognitive biases some of which have been studied in the court setting and they are discussed in this paper:
Psychologists are working with the judicicary on approaches to minimise the effect of these biases. You can find out more about this on Dr Tom Stafford’s blog. Tom has blogged about his recent work with employment tribunal judges.
http://blogs.nottingham.ac.uk/biasandblame/2015/09/22/bias-mitigation/
Unintentional Bias in Court (348KB PDF)
How can consumer technology support women's health? What is the evidence base for existing FemTech products, and how can new products be developed safely and equitably?
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